• 15 Mar 2021 7:29 PM | Anonymous

    Finances. Such a dreaded word. It is such a dreaded word that a lot of business owners (and people in general) choose to avoid that word and any tasks that come along with it. Even though we try to avoid it, we know that keeping track of finances is essential for business owners to do! It is how they know where their money is coming from and where it is going to which helps them to continue to financially grow! You might be thinking ~ I don’t fully understand my finances, but I do know that I am making more than I did last year ~ so I must be growing as a business! Well, that is partially true. Making more money is, of course, a good indicator of a thriving business, but you might also be spending more in places you didn’t think you were. Getting a good grasp of your finances, creating a budget and a forecast for your business will help you get rid of costs that you might not actually need.

    Women’s Council of Entrepreneurs has created a Finance Tracker so that you can get a monthly estimate of what you spend, what you make and your monthly financial forecast. You can download this worksheet for FREE right HERE! And please continue reading so you know how to use the worksheet appropriately. 

    If you have already printed out the WCE Finance Tracker you will see that that there are 3 columns and 5 rows in the first box. The columns are labeled monthly forecast, monthly actual, and variant. Our first task is how to find the numbers you will be filling out in the “Monthly Actual” Column on the Worksheet. We will then explain at the end how to figure out your "Monthly Forecast" for next month! Let’s begin on explaining each row.

    When looking at the WCE Finance Tracker you will see there are rows for your Monthly Income, Cost of Goods Sold, Gross Profit, Operating Expenses, and your Net Income. And you may already want to give up, and believe us we don’t blame you! Going through finances is never fun, especially when you can never remember what all of these terms mean! But, don’t worry! WCE is here to help! And below is your cheat guide!

    First up ~ what to put in the INCOME section of our worksheet.  Investopedia defines Income as: “money or the equivalent value that an individual or business receives, usually in exchange for providing a good or service or through investing capital.”

    Simple terms:

    INCOME is the amount that you made for the month! Yay! This number is BEFORE any cost is taken out or any expenses at all. Income is the total number of sales you made. If you made $4,321 in sales than that’s the number you put in the monthly Income section. It doesn’t matter yet that your supplies cost you $333, that’s the next step.

    Now for the next step! Cost of Goods Sold section!  Investopedia definition of Cost of goods sold (COGS): “The direct costs of producing the goods sold by a company. This amount includes the cost of the materials and labor directly used to create the good. It excludes indirect expenses, such as distribution costs and sales force costs.”

    So, the COST OF GOODS SOLD section will hold a negative number and will be the total amount of money that it took to create your goods. If you are service company you most likely do not have any cost of goods.

    Moving on to the Gross Profit section. This one is fairly simple, but we want you to know what Gross Profit means! According to Shopify “The gross profit of a company is the total sales of the firm minus the total cost of the goods sold. The total sales are all the goods sold by the company. The total cost of the goods sold is the sum of all the variable costs involved in sales.”

    GROSS PROFIT can easily be explained as subtracting monthly cost of goods from your monthly income. Easy Peezy. 

    OPERATING EXPENSES is next. This one is a bit trickier only because you will need to think of all your monthly expenses outside of the cost of goods. Investopedia defines Operating Expenses as “Costs that are associated with the maintenance and administration of a business on a day-to-day basis. Operating costs include direct costs of goods sold (COGS) and other operating expenses—often called selling, general, and administrative (SG&A)—which includes rent, payroll, and other overhead costs, as well as raw materials and maintenance expenses. Operating costs exclude non-operating expenses related to financing such as interest, investments, or foreign currency translation.”

    This might seem a bit overwhelming, but again never fear WCE has you covered! On the Finance Tracker Worksheet we also added a second box to total up your Costs called the “OPERATING EXPENSES BREAKDOWN”. We have items that are common operating expenses, as well as, blank sections you can add custom costs you may have your business!

    Once you have you have totaled all of your operating expenses items together from the monthly “operating expenses breakdown” you can log that total number to the Operating Expenses ssection in the upper box. Again this will be a negative number.

    The last section of the WCE Finance Tracker is the NET INCOME. CFI defines Net Income rather perfectly: “Net income is the amount of accounting profit a company has left over after paying off all its expenses. Net income is found by taking sales revenue and subtracting COGS, SG&A, depreciation, and amortization, interest expense, taxes and any other expenses.”

    So, to get your Net Income simply take your Gross Profit and subtract the operating expenses from it! Now you have what you ACTUALLY made this month!

    That wasn’t so bad, right?!

    Well, we’re guessing you are looking at your worksheet and you’re maybe wondering ~ "ok, now what is with the “monthly forecast” and “variant”?!"

    Creating a monthly forecast is essentially making an estimate of what you could make and spend in the next month.

    You can find your monthly forecast for the upcoming months or you can skip it, it is up to you. We suggest you do it since it helps you understand your finances even more and gives you a visual of where you are actually spending your money and if you are using your money wisely. Don’t know how to create a forecast? That’s ok. You can get one in 2 simple steps.

    1. Look back in your files and gather the last 3 months of Income (remember this is before cost of goods or operating expenses). 
    2. Take those three numbers and find the average by adding them together and then dividing the total by 3. 

    The number you get is a indicator of what you can put in your next month’s Income Monthly Forecast. You can also look back on past years and see if the month you are forecasting is usually a good month or bad month for sales and adjust accordingly.

    Do the two steps above for Cost of Goods Forecast as well so you can take your Cost of Goods Forecast total and subtract it from your Income Forecast for your Gross Profit Forecast.

    To find the Operating Costs Expenses Forecast do those same steps above, but for each item in the “Operating Expenses Breakdown”. Total those all up and add it to the upper box. Some of these numbers are set each month so this could be fairly easy. But, if you have one that can be adjusted, try it for a month or two a see how it goes. For example: your marketing and advertising, for a couple months add more to (or take away some of) your budget and see if it affects your Net Income! It's a good way to see if you need adjust your spending.

    And finally to find the Net Income Forecast you will (you guessed it) subtract the Operating Costs Expenses Forecast from the Gross Profit Forecast and your difference is your New Income Forecast!

    And lastly, your monthly VARIANT is the difference behind your forecast and your actual. Take the total and fill in your monthly variant section. The Variant for the Operating Expenses Breakdown box works the same way.

    We know this is a TON of information for some people. If you have any questions please don’t hesitate to reach out to us at If you found this useful please go through our other Articles where you can find more helpful tips and more FREE downloads. And please head over to our Upcoming Events or our Shop to see our upcoming & past workshops and other events that will help make your the best business owner you can be! We always have your back here at WCE!

  • 2 Mar 2021 5:32 AM | Anonymous

    Marsha Lynn Hudson

    The email list is the small business owner’s best friend. Unlike social media, we own our email list. Social media can shut down at any time or block you. You own your email list, and a good list will turn lookers into buyers. Even if you don’t have a big email list, you can grow a good list of active subscribers from ground zero.

    5 Ways to Grow Your Email List…

    1. Go through your present email and make a good list of people who you know could benefit from your services. Go through your personal emails and compile a good list from friends and family.
    2. Create a welcome or welcome back email to let people know that you will be emailing them some valuable information on a monthly basis.
    3. After you have gotten this list active, now you want to start adding to the list. It is time to create a lead magnet or opt-in. This doesn’t have to be long.
    4. Your lead magnet or opt-in can be a PDF that is something of value that prospects can download for free in exchange for their email. A lead magnet can be created with Canva or from a landing page.
    5. Be consistent with sending an email on the same day of the week so your subscribers can expect, anticipate and look forward to getting your email.

    If you follow these 5 steps, and you are consistent,you will see growth. An active email campaign will not only keep your business on “top of mind” of your ideal client, but will bring in loyal, paying customers.

    To read more tips on how to successfully grow your business from Marsha Lynn Hudson go HERE! You can also join Marsha and WCE to learn more in-depth on to How to Build a More Profitable Email List at next week's virtual Workshop! You can register for that by visiting our Upcoming Events!

    We hope this helped! Our goal here at WCE is helping you find ways to make your business life easier! If you have any questions please contact us at

  • 23 Feb 2021 5:48 AM | Anonymous

    We are in the final week of February and like each month that has gone by this quickly we just can't believe it. As a parent they say the days are long and the years are short and we feel this applies to being an entrepreneur too! There is so much to manage and juggle as an entrepreneur. Because of this here at Women's Council of Entrepreneurs we try to take some of that burden off of you and each month we give you a free monthly social media post idea guide. 

    For those that don't know ~ WCE's Social Media Post Guides can be followed day by day, you can pick or choose which posts work best for you and your business, or you can use these tips simply as a guide and come up with your own posts! Anyway you use it we hope that this streamlines your workflow, as well as, helps you get more interaction on your social media platforms.

    To download the FREE March Social Media Post Guide you can click the image or click HERE.

    You can find more helpful tips and downloads in our other Articles and WCE also offers online workshops that provide invaluable knowledge all things you need to know about owning your own business. To register for the virtual workshops, such as, How to Build a Profitable Email List please go to our Upcoming Events. You can also visit our Past Events to view recorded workshop topics! 

  • 16 Feb 2021 7:06 AM | Anonymous

    We’ve said it before and we will say it again ~ owning a business can be overwhelming! There is so much to keep track of that is usually outside your own wheelhouse as a business owner. One of issues that we see entrepreneurs struggle with (and we also are speaking from personal experience) is social media. And not necessarily posting or content creating, but making sure that ALL social media platforms that your business is listed on is clean, updated with most current contact information, and clearly expresses what the business currently offers.

    Cleaning up all your social media platforms can be time consuming and a big undertaking. WCE created a Social Media Clean-up Checklist to simplify and streamline this task! The checklist is simple to use ~ most (but not all) social media platforms have there own box on the worksheet filled with items pertaining specifically to that platform, facebook being the most in-depth. All you will need to do is sign into your account on each platform and use WCE’s checklist as a guide to make sure all of the items listed are up-to-date! If you have a platform that isn’t listed just use one of the platforms that are listed as a guide when editing that specific platform.

    Before you start editing we do suggest you write out a couple quick descriptions of your business similar to (or can be) your mission statement. One needs to be a little longer that can explain more in-depth about your business (used on facebook). Another one needs to be a shorter summary that will be used for the bio on platforms like Instagram or Twitter. Both need be cohesive and explain what your business does and what problem it solves.

    We also want you to really think of what your handle/user names are for each of these platforms. Do they match? Or is one Missy_Loves_Clothes and the other platform is MissysCloset? They need to be cohesive as possible and we suggest that you keep it simple and just us the name of your business. This leads us to the next questions to ask yourself. Can your handle/user name easily be found by the client or customer or more importantly is it easily tag-able? For instance if your business is Easy Auto Repair, but your handle is WeLoveToFixCars or TheEasyPlaceAutoRepair since the handle/user name doesn’t match your business name it’s going to make it harder for your clients or fellow small business owners to find you and tag you on their posts. You want people talking about your amazing business and making a buzz about you ~ make it easy for them, keep your handle/user name simple and as close to your business name as possible. 

    That is it! That’s all we needed to explain about our simple Clean-up Checklist. 

    You’re ready to start cleaning up your social media platforms with WCE's Social Media Clean-Up Checklist Worksheet! Click HERE or click the picture for the FREE download!

    We hope this helped! Our goal here at WCE is helping you find ways to make your business life easier! If you have any questions please contact us at And if you did find this helpful….please don’t miss any of our upcoming virtual workshops! You can find them in the menu bar under Upcoming Events or you can click HERE!

  • 8 Feb 2021 3:12 PM | Anonymous

    Designing social media content can be hard, even for people that are trained to it. And it can be nearly impossible for people that have never designed something before. We have found is the absolute best for business owners that do not have a design background. It has amazing templates and easy to use tools. But, even with it’s simple platform Canva can still be very overwhelming. Last year Women’s Council of Entrepreneurs and Jasmin Augustin from Media Jasmin teamed up created a workshop called “Design Like a Pro ~ A Canva Workshop” (which you can find in our Past Events). In this workshop Jasmin went over lots of Canva’s features & tools and how to use them. Today we are going to take snippets of that Workshop and focus how to remove the background of photo! Continue below for these simple steps!

    First you need a photo that you want to remove the background from. In Canva you can find stock photos by clicking on the photos icon in the menu on the right side. Or you can upload your own photo by using the uploads icon in the menu on the right. With either option please remember to be mindful of the copyright of the photo you use. 

    Once you find a photo you like to use make sure to click on the photo and not drag it into the design you are working on. Dragging it in could cause the photo to placed into the background. 

    Now to use the background remover tool! Make sure the photo you want to use is selected. Now find the Effects option in the menu at the top of your workspace. 

    Once Effects is clicked you will see options pop up on your right ~ at the top of those options you should see “Background Remover”. Simply click "Background Remover". 

    It should show that it is working….and the boom...the background should be removed! 

    Now you can use background-less image! You can more it around the design, overlay it on top of fonts or other images, you can put in front of some wording and behind others to give your design more dimension. 

    You can also use the filters that are available on Canva directly below the Background Remover option to play with different tones and colors in the photo. 

    Our goal here at WCE is help you find ways to make your business life easier! And we hope this helped you! If you have any questions please contact us at or you can contact Jasmin at

    If you would like to learn even more tips and tricks with Canva join WCE and Jasmin Augustin at our virtual Design Like a Pro: A Canva Workshop 2 THIS Thursday! Jasmin will be going over even more tools and options Canva has to offer. You can register HERE for this event.  We hope to see you there!

  • 2 Feb 2021 6:32 AM | Anonymous

    Here at Women’s Council of Entrepreneurs we try to bring you tips, tricks, and support to help you grow as a business owner. We enjoy finding new ways to help you streamline your workflow. We find the latest apps and software that simplifies certain aspects of running a business. 

    This week we are focusing on design. You might be thinking ~ Design? That has nothing to do with my business. Well, you might not THINK it has anything to do with the service or product you provide, but it does. Design is very important for businesses, it is the first impression of your business to your potential clients. Your logo is gateway into your business, it gives your potential client the sense of who you are and the “feel” of your business. This also goes for labeling if you have products!  The images you put on your website and social media is very important. As we have stated in a previous article photos are important part of your brand, well this goes for ALL the visual content you put out there - which is design! Good design work will also set you apart from the crowd.

    Here is a great article by Canva on 20 reasons why design is important to your business !

    Design is clearly important to your business and shouldn’t be something that is brushed over, but at the same time we know that it is not easy for everyone to do! We suggest you contact a graphic designer to help with your logo and other design needs if it is your budget. Another great option is getting on Canva and working with the hundreds of templates they offer. They have template for social media posts all the way to wine labels! 

    Even though Canva has amazing templates don’t get discouraged if you  become overwhelmed. Since it has so many features you can feel a little lost when you first get on the website. WCE held a workshop last year and Jasmin Augustin of Media Jasmin navigated us through many of the important features of Canva! You can find that workshop HERE! We also will be having Canva Workshop #2 next week where Jasmin will be back to dive deeper into Canva! You can register for that HERE or if you missed it you can find it in our Shop.

    We are also here to help and we hope this did! Any questions or concerns please contact us

    P.S. You can find some AWESOME graphic designers on!! Always shop small when you can!

  • 28 Jan 2021 5:30 AM | Anonymous

    Women's Council of Entrepreneurs had the privilege to interview Tifani Henderson the woman behind TNH Financial Services, LLC. Continue reading to find out how Tifani was able to get through the setbacks of starting her business, what differentiates her from her competition, and how she pivoted to create a WIN out of 2020.

    Tell us a little bit about your business and what you do? 

    TNH Financial Services, LLC is a financial based firm that has a passion working with individuals and small businesses to achieve their business and financial goals. We also consult and work with newly startups. 

    How or why did you decide to start your own business?

    I started TNH Financial Services, LLC from humble beginnings.  The income coming in changed and I needed to figure something out.  I was currently working a full-time job but needed some additional income. One day while at work, I realized the money I was helping the company I worked for make, I could do the same for myself.  Surely my skills and experience at the time could allow me to do that. After much thought and prayer, TNH Financial Services, LLC was birthed.

    Why did you choose this business or industry?

    I was currently working in the world of Accounting.  It’s always been something I have enjoyed. It was something I felt compelled to share with others. I felt there were other individuals, small businesses, and dreamers that needed guidance, knowledge, business tips, strategies, and help such as I did when I started my business.

    Did you have any major setbacks or obstacles getting started?

    Yes, in the beginning, I didn’t have any money to start a business. I didn’t know how to start a business. But, I knew I had to start where I could. The start was slow and often times discouraging. Also, I quickly learned what it took to run a business. It wasn’t just the accounting work I was used to doing on my full-time job.  There was so much more to learn and several hats to wear.  

    What differentiates your business from your competition?

    Three words: Professional, Experience, and Integrity.  This is what TNH Financial Services, LLC is built on.  Our clients are like family to me. Some I have been knowing a long time and have watched them grow personally and professionally.  I love it! 

    What are you most proud of about your business?

    I am most proud of this journey God has allowed for me.  I have been able to work with some amazing people and retain clients not just customers.  Also being able to see the growth from 2006 to today has been a true blessing. I started in  Missouri.  But since, have worked with clients in California, Memphis, Texas, Indiana, Illinois.  I’m inspired to keep going!  

    How has your industry changed in the last few months how do you see it changing in the future (or will it)? 

    To me, the industry itself hasn’t changed much.  This industry knows how to prepare and stay ready.  For example, tax laws are subject to change year to year. So, we must stay credentialed and up to date to inform our clients.  However, what has changed for TNH Financial Services, LLC is the way we do business.  TNH Financial Services, LLC is now predominantly virtual.  We are completely setup to serve our clients remotely and because of that, this has allowed us to expand our service based where we can serve clients no matter where they are.  We find a WIN in that! 

    What is your favorite small business?

    My favorite small business is any business that is thriving and successful.

    TNH Financial Services, LLC is not only Professional, Experienced, and works with integrity, but they are also affordable! The introductory session is only $25 and consulting is $75 per hour. Training services start at $125 per hour and Tax Preparations begins at $175. For bookkeeping and accounting Packages please go to

    You can also connect with Tifani and TNH Financial Services on their social media platforms:




  • 26 Jan 2021 5:00 AM | Anonymous

    January went by in a flash as each month seems to do!  We hope that you are still going strong with your New Year's business goals as we head into February.  Like always, we at WCE want to make sure we help you stick to your goals. So, we have come up with yet another social media post idea guide! This can help relieve some of the stress that goes into planning your social media content.

    If you are new to WCE's Social Media Post Guides we want you to know that it can be followed day by day, you can pick or choose which posts work best for you and your business, or you can use these tips as a starting off point and come up with your own posts! Anyway you use this guide we hope that this streamlines your workflow, as well as, helps you get more interaction on your social media platforms.

    To download our Social Media Post Guide for free simply click HERE!  

    You can find more helpful tips and downloads in our other Articles and WCE also offers online workshops! We have our rescheduled workshop coming up this Thursday on  How to Improve Your SEO Rank on Google. To register for this and our other events please go to our Upcoming Events.

    Let us know if this was helpful ~ we love feedback! 

    P.S. Please remember to always Shop Small with! If you would like your business listed in please go here:

  • 19 Jan 2021 6:32 AM | Anonymous

    Last week we talked about several different ways you can gain more PR for your business. Carrie Ward of Connexions Public Relations left you with some takeaways and steps to start working towards increasing your businesses visibility. If you missed that you can view again HERE.

    After we wrote that article we thought…..what happens after you get the big media interview? Whether it’s a recorded podcast or a live show ~ how do you go into it confidently and not be a nervous wreck?! We as small business owners do everything for companies and now we are adding T.V. personality to the list!! Haha! Well, we found a great article from zapier about this exact topic and wanted to share it with you: 

    Media training 101 for small businesses

    Like we said in article last week if you’re feeling lost or need guidance please contact Carrie and Connexions not only can they help with finding you PR they can help you prepare for it!

    For more helpful tips and free downloads check out our other articles. And don’t miss our upcoming workshops ~ WCE wants to help you become the best business owner you can be!

  • 14 Jan 2021 7:00 AM | Anonymous

    Women's Council of Entrepreneurs had the privilege of interviewing Olivia Olaguer the woman behind Psalm 47 Marketing & Design. Learn all about Olivia, the team of women behind her, and how her strong faith helped her fulfill her passion for helping fellow entrepreneurs pursue their dreams. 

    Tell us a little bit about your business and what you do. 

    Psalm 47 Marketing & Design provides business owners with the essentials when it comes to planning and launching their businesses, big or small. From logo and branding to website design, we make sure each of our clients are well prepared and taken care of. Our company is built on the knowledge that we are here for our clients - it is our top priority to make sure they have peace of mind and confidence in their businesses. We also offer social media management, digital and print marketing, email marketing, graphic design, copywriting, and copyediting.

    How or why did you decide to start your own business? 

    Psalm 47 Marketing & Design officially became an LLC in May of this year. At the beginning of the pandemic, there were so many amazing people that had always dreamed of opening their own businesses and the quarantine gave them the availability to do so. God definitely brought positivity out of a difficult time. I also noticed that many business owners felt discouraged and frustrated by the lack of affordable and quality design and marketing. I had been doing freelancing while I was also home, but God put it on my heart and mind to start my own company and help other people, especially those that weren't in the best place financially but wanted to pursue their passions. So, I took the leap of faith and am so thankful I did! 

    Why did you choose this business or industry?

    Throughout my career history, I have gained a lot of experience in marketing and design, as well as sales and customer service. Being a business owner in this industry, it's super helpful to be well-rounded in these areas. I also loved the flexibility to be able to work from home while being there for my three children. 

    Did you have any major setbacks or obstacles getting started?

    Being a mother to three children and a small business owner, I often wish for more hours in the day. But as the business continues to grow, I have also been able to scale. I am so proud to have a team of two spectacular ladies, Madison and Miranda, that get me through the hardest days.

    What differentiates your business from your competition? 

    I believe me putting my beliefs and faith out there first and foremost has set me apart from the competition. I have met so many wonderful women of faith throughout this journey and have built a lot of lasting relationships. I also know my business and customer service model is what drives the growth the company has seen. It is so important for me to have a one-on-one connection with each and every one of our clients. I love to think that I am their business bestie! Some days can be crazy busy, but I wouldn't have it any other way! 

    What are you most proud of about your business?

    Honestly just thinking of the answer to this question makes me so happy and brings tears of joy. I am so proud to be able to help my clients and hear their excitement as their businesses grow. It's the best feeling in the world to be there for them. 

    How has your industry changed in the last few months and how do you see it changing in the future (or will it)? 

    Unfortunately, a lot of industries and businesses have taken a hit during this year due to the pandemic, some not able to recover. As I mentioned before, many people have shifted into being business owners, so that has meant more of a need for the services we provide. What I see changing, or continuing to change, is marketing in general. Social media is a major part of marketing strategy nowadays, so it's vital to make sure you have an online presence and stay relevant. 

    What is your favorite small business? 

    Oh man this is a hard question, I try to support other small businesses when I can, so it's hard to just think of one! I mean I have a place I get my cookies, cakes, candles, jewelry, clothes, and others!  

    Olivia and her team at Psalm 47 always aim to always be transparent with their pricing since their mission is to provide affordable marketing and design solutions. You can connect with them on social media or visit their website to find pricing and book a consultation!




    If you would like to share about your business with WCE please contact us at

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